Advantages:
Gathering information from my target audience to give me a clear idea of what they would like to see in a music magazine.
To show i have done market research, and have thought about more people than myself in the making of my magazine.
To get to know my target audience more, this will help with the content of my magazine as well as looks.
Disadvantages:
If the majority of the people chose an answer to a question that your not too keen on and want to do a different answer, you may have to go with what your audience wants.
I only asked ten people from devon, this only shows the opinion of the people from this area, therefore i have a small amount of people I know will like my magazine instead of aiming it at a wider range of people.
The people I ask may not be 100% honest, they might be influenced by what is already on the market or by their friends.
Wednesday, 30 November 2011
Monday, 28 November 2011
Audience Theory
Hypodermic needle theory: This theory suggests that the media's message is bullet fired from the 'media gun' into the viewers head. It suggests that the media injects its message straight into the passive audience, who are then instantly affected by this message. The public essentially cannot escape from the medias influence and is concidered a 'sitting duck'. This suggests that the public is vunerable to the messages shot at them because of the limited communication tolls and the studies of the media's effect on the masses at the time. I could use this in my magazine, by presenting my own or other opinions as facts, therefore my reader will be more pursuaded to believe the information i am showing them.
Uses and gratifications theory: This is an approach to understanding mass media and mass communication. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowlage, social interactions and diversion. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information sources for viewers gratification. I can use this in my magazine by putting in real life stories about the public and opinions on things, that my reader can relate to or agree/ disagree with.
Two step flow theory: The two step flow theory says that most people form their opinions based on the opinion leaders that infuence the media. Opinion leadersare those initially exposed to specific media content, interpret based on their own opinion and then begin to infiltrate these opinions through the general public who then become 'opinion followers'. These 'opinion leaders' gain their influence through more elite media as opposed to mainstream mass media. I can use this technique in my magazine by adding a pop star to my double page spread, it would be a girl because her actions and fashion will influence my audience beacuse they could be an icon to my readers and they may want to be more like them, for example their fashion or how they act and personallity.
Audience reception theory: A basic acceptance of the meaning of a specific text tends to occur when a group of readers have a shared cultural background and interpret the text in similar ways. It is likely that the less shared heritage a reader has with the artist, the less the person will be able to recognise the artists intended meaning, and it follows that if two readers have vastly different culteral and personal experiences, their reading of a text will vary. I am able to encorporate this into my magazine because i am designing it for a target audience of girls my age, therefore i will already have shared views and decisions with my reader.
Uses and gratifications theory: This is an approach to understanding mass media and mass communication. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowlage, social interactions and diversion. It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information sources for viewers gratification. I can use this in my magazine by putting in real life stories about the public and opinions on things, that my reader can relate to or agree/ disagree with.
Two step flow theory: The two step flow theory says that most people form their opinions based on the opinion leaders that infuence the media. Opinion leadersare those initially exposed to specific media content, interpret based on their own opinion and then begin to infiltrate these opinions through the general public who then become 'opinion followers'. These 'opinion leaders' gain their influence through more elite media as opposed to mainstream mass media. I can use this technique in my magazine by adding a pop star to my double page spread, it would be a girl because her actions and fashion will influence my audience beacuse they could be an icon to my readers and they may want to be more like them, for example their fashion or how they act and personallity.
Audience reception theory: A basic acceptance of the meaning of a specific text tends to occur when a group of readers have a shared cultural background and interpret the text in similar ways. It is likely that the less shared heritage a reader has with the artist, the less the person will be able to recognise the artists intended meaning, and it follows that if two readers have vastly different culteral and personal experiences, their reading of a text will vary. I am able to encorporate this into my magazine because i am designing it for a target audience of girls my age, therefore i will already have shared views and decisions with my reader.
Saturday, 26 November 2011
Editorial profile
During leisure time or as a way of escaping from your reality for five minutes, this music magazine will inform and connect you to your favourite artists in the music world and update you with what they are up to on a day to day basis. Also where they will be performing in the near future. This magazine aims to keep you coming back for more juicy gossip on the hottest celebs today. Exclusive interviews will show you how each celebrity first got into showbiz and how they were once a member of public just like you, but now they are living the high life shopping in designer stores, walking the red carpet and touring the world. You will be able to feel more connected to the celebs we interview here at BoomBox, so keep updated and happy reading guys! Customer Profile
My music magazine focus' on the charts music, it will be targeting teenage girls from age 13 to 25, therefore as i am appealing to slightly older women as well, my magazine will have sophisticated elements to it to attract my age range, but use colours that attract all females for example pinks. This is Hannah, she is at collage student and is studying, Dance, english language and art. She enjoys listening to dance and pop music for inspiration in her studies. These are very much featured in the charts, therefore she likes to keep updated with what's new. In a music magazine, Hannah looks for top pop stars like Katy Perry and Rihanna as they are known for sexy, prevocative dances in their music videos and Hannah is always looking for new moves from different cultures. She also likes to keep up with celebrity news and gossip.
Questionnaire Results
From these results, the first chart has shown me, i should definatly use BoomBox as my masthead for my magazine as it has been voted for much more than my other names. This is pleasing because i wanted to use this as i think it will work well with my ideas for a cover image.
My second chart shows i questioned mostly 13 to 16 year olds but my answers do have the influence of a slightly older audience because they may like to buy my magzine too.
For my third chart, the colours, pink, black and white got the most votes. I also wanted this to win because i wanted to do a dark black background and have bright writting that will attract the readers attention and will contrast to the dark background.
My fourth chart shows that exclusive interviews were most popular for the content of my magazine. This tells me that my audience would like to know about the music artists lives and get to know them more as a person so they can connect with them and relate, rather seeing them as an amazing person that is better than them because they are famous.
My fifth chart shows half my audience would pay up to £2 for my music magazine, but more than a quarter are willing to spend a bit more money on it. I think the half that would only pay upto £2 could be easily persuaded to spend an extra £1 - £2 by the content of my magazine.
Thursday, 17 November 2011
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