Conventions of a magazine

• The masthead is a very important part of the magazine, it tells the audience the name of the magazine. It should be bold and catchy to attract attention but must also fit with the theme of the front cover for example fonts and colours.
• The coverlines tell the reader what the magazine consists off. They should be bold and range in a couple of different fonts to vary the magazine. Some words should be highlighted that would catch the audiences eye, for example 'WIN'.
• The magazine image is what the audience will base their first impressions on, as it depends what they are wearing, who they are, what they look like. This will show the genre of magazine and usually who the target audience is.
• The magazine will always have a logo, that is memorable, reciognisable and follows the theme of the magazine.
• The selling line is usually placed under the masthead, it is a short description of the title and magazine and its purpose.
• Mode of address- this is the type of language used on and in the magazine that is used to address the target audience. They may use colloquial language for a niche product because they will be aiming for a certain type of person to understand and buy the magazine.
• Every succesfull magazine needs a lure. This is to catch the audiences eye by using an image or a special offer, exclusive interviwes, competitions, or free items with the magazine.
• There is usually a main coverline included on the front cover to go with the main image, its a few words that explain the image.
• There needs to be a dateline on the magazine telling the audience when it was published and the price of the magazine.
• The colour scheme of the magazine needs to be simple and only consist of a few colours or the magazine will look very crowded and not thought about.